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October’s Very Own

October’s Very Own (OVO) is a Canadian born lifestyle brand and creative collective headquartered in Toronto.

Established in 2008 by founders Aubrey “Drake” Graham, Oliver El-Khatib and Noah “40” Shebib, OVO offers a range of streetwear, clothing, accessories, and collaborations with other notable brands. OVO designs and manufactures premium clothing, outerwear, accessories, and home goods inspired by its Canadian roots. With a strong presence in the hip-hop and fashion scenes, October’s Very Own has gained a dedicated following, merging music, style, and cultural influence into a unique brand experience.

October’s Very Own

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